Grace Abidemi Ayorinde or "Demi Grace" is a singer, model and music producer. She is the youngest of three girls and born to Nigerian parents in London, England. Grace moved to the United States at the age of six. Demi is dedicated to empowering young women. Demi Grace’s music presents a pop overtone but often includes undertones of West African music, dancehall or afro-pop. A few of her musical influences include Janet Jackson, Grace Jones, and Missy Elliot. She has worked with and learned from some of the best names in music and is ready to step up as the voice of today's adoptive citizen worldwide.
During her early years in East London, Demi Grace developed a deep desire to be a professional singer and entertainer. While living in California, Grace attended Deer Valley High School in the San Francisco Bay Area. During which, she became heavily involved in her father’s church choir and school music programs. After school she taught choir and performed weekly in a local fish shop until graduation. While attending California State University, Northridge, Demi Grace started to record music under the provision of Disney Music executive, Alyssa Talovic. She went on to earn her Bachelors degree in Business Management with a minor in Marketing and released her first record the year she graduated.
In 2016, Demi Grace performed with Beyonce at the MTV Video Music Awards and has worked alongside Solange, Akon, Taio Cruz, Flo-Rida, and Amber Rose. As a model, Demi Grace has featured in advertisements for over 20 major brands in various markets from Digicel to Sephora. Grace became the first model with dreadlocks in a major international hair ad campaign for Pantene Gold Series. The commercial, which first aired in 2017, also featured Jillian Hervey of Lion Babe, Wondaland’s St. Beauty and top model Ebonee Davis. Grace also sang the jingle for Dark & Lovely’s Fade Resist commercial in 2016. Demi Grace has had her records placed in TV and Film as well. Her music videos can be seen on broadcast channels such as BET Soul and TRACE Naija. In 2016 “We Are Not Alone”, a single from her Forward Movement Only album, was placed in MTV’s The Real World Television Series. Another single, entitled "Want You", from the same album placed in the 2015 drama Phantom Halo which starred X-Men actress Rebecca Romijn.
Demi Grace has shared the stage with prominent international artists such as Femi Kuti, Tiwa Savage, Davido, 2Face Ididbia, Burna Boy and more. During her first 7-city international press tour in the summer of 2018 she was discovered by Ebro Darden of Hot97’s Breakfast Club and featured on his Beats1 Radio show Discovered on Apple Music. In July 2019 Demi Grace performed at the 25th Anniversary of Essence Music Festival and headlined the festival’s Beauty Carnival. Apart from Essence, Grace has also performed at Notting Hill Carnival in London, headlined Tap+Cork Festival in New York, and showcased at world renown venues such as the House of Blues Sunset Strip, Lincoln Center and Webster Hall in NYC. After her show at Webster Hall in mid-2016, critically acclaimed music publication, Hip Hop Weekly, stated on social media that Demi Grace is one of the “best upcoming talents...”and that she was “not afraid to be aggressive in her music..” in a full write up.
Demi Grace has also fallen under the radar of international publications such as Dubai's Khaleej Times and the UK’s We Plug GOOD Music where they stated “It’s refreshing to see she doesn’t just want to make music for people to move to, but also music they can feel.” Demi has been featured as a musician and model in magazines in the US and internationally. In 2014 Demi graced the cover of Rolling Out Magazine which previously featured superstars such as Taraji P. Henson, Future and Zendaya on their covers. Internationally, Demi Grace has been featured in Essence, Ebony, Sheen, Teen Vogue, Bella Naija, Cosmopolitan and more. In February 2019, Demi Grace signed with Universal Music Group International.
Demi Grace ultimately aspires to promote positivity, confidence and diversity throughout her
career in the entertainment industry. Grace lives by the biblical quote, “As a man thinketh in his heart, so is he.”